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Founder, operator and senior marketing leader with 15 years of experience, including 13 years building and leading agencies across FMCG, retail, property, e-commerce, health and hospitality. I build the connected systems that turn marketing into commercial growth: brand, retail and product launches, paid acquisition, content, creators, e-commerce, data, AI and automation.
I have led embedded, multi service work for 130+ brands across AU, NZ, SGP, PHL, IDN, FJI and CHN. The work has included scaling national retail distribution to 2,100+ doors, leading development marketing for a $500m retail launch, building a 3,800+ creator network and delivering consistent 8x to 11x ROAS across selected campaigns.
I care about the craft and the commercial result in equal measure. After building and leading agencies for 13 years, I am ready to bring that founder level ownership, pace and practical execution to one ambitious organisation.
Embedded, multi service work across diverse industries, business stages and markets.
Supported national scale from early retail presence to distribution across more than 2,100 doors.
Built and operated a creator network connecting brands with relevant talent at scale.
I build the acquisition system, not just the campaign. Paid across Google and Meta, SEO and conversion optimisation, wired into GA4 attribution so every dollar traces to a booked outcome, not a vanity click.
Identity systems that get remembered and sell. Naming, logo, packaging and guidelines. Premium never has to mean complicated; I systemise a brand so it scales without losing its soul.
Art direction and production across photo, video and social. Content built to perform twice: once organically, once as ad creative. Real, tactile, on-brand, never stock.
Built and operated a 3,800+ creator network, connecting brands with relevant talent across FMCG, consumer, retail and lifestyle campaigns. The network was built around relevance, engagement and brand fit, not follower count alone.
High-converting web and automated operations. 80+ builds across Shopify, WordPress and Framer, with n8n pipelines, GPT agents and automated reporting that remove manual friction so lean teams can move faster and make better commercial decisions.
Connected marketing systems that move work forward. Strategy, commercial planning, client partnerships, multi service scopes, budgets, stakeholder management and cross functional delivery. The operating layer that holds creative and commercial accountabilities together.
15 years in marketing. 13 years building and leading agencies.
I started Dept Group in 2013, growing a creative, brand and digital studio to a team of six and leading work across national FMCG expansion, retail development, brand, content and digital. In 2021, I evolved that foundation into Matter Agency, a full service growth agency combining brand, content, performance, creator partnerships, e-commerce, web, AI and automation. Across both, I have led strategy, creative and delivery for 130+ brands across Australia, New Zealand, Singapore, the Philippines, Indonesia, Fiji and China.
I am now seeking a senior in-house role where I can bring founder level ownership, pace and execution to an ambitious organisation whose direction, opportunity and people I can genuinely get behind.
Co-founded and grew a creative, brand and digital studio to a team of six across brand, content, digital and web. Supported national FMCG growth from 200 to 2,100+ retail doors, including full national distribution through Woolworths, Coles and petrol and convenience.
National FMCG growth, Red Bull and Coca-Cola Amatil campaigns, and development marketing for major shopping centres across AU and NZ, including the $500m Westfield Newmarket development.
Founded a growth agency specialising in brand, performance marketing, content, creator partnerships, e-commerce, web, AI and automation. Built and led cross functional teams across design, development, production and media.
Performance, attribution, reporting and automation systems, including n8n pipelines, GPT agents and automated reporting, designed to help teams move faster and make better commercial decisions.